Chinese LED screen "dress up" Qatar World Cup
In the early morning of February 15th, the second semi-final of the 2022 World Cup in Qatar had just ended. France defeated Morocco. The huge LED score screen on the Al Khar Bay Stadium in Qatar stayed on the screen of “2-0”, and the eyes of the whole world were focused on These two “Made in China” LED screens. In addition to the score screen on the field, the 5G LED light pole screen outside the field, the LED studio of Qatar TV station, the huge LED commercial screen on the outer wall of the Lusail New City shopping mall… Chinese companies almost took over all kinds of LED screens in Qatar. This “Pearl of the Middle East” shines brightly.
China Screen Helps Qatar’s Smart Construction
The wonderful events of the 2022 World Cup in Qatar have touched the high spirits of fans all over the world. At the beginning of preparations for the event, the host country, Qatar, invested US$220 billion in infrastructure related to the World Cup in order to establish a good national image. As a key component of smart cities and smart stadiums, LED screens of different sizes and functions are widely used in stadiums and urban construction. Chinese companies have “provoked” the “beam” of LED screen supply.
Chinese LED screen “dress up” Qatar World Cup
“With the development of digitization, informatization and intelligence of the times, the construction of major sports venues is also advancing with the times, actively deploying intelligence and digitization. Among them, professional LED screens have the functionality of high-definition, high-brightness and stable display. Attributes and the commercial attributes of brand advertising marketing have become an important facility for game information display and live game broadcast in stadiums, such as venue advertisements and live broadcast displays, venue advertising video walls, stadium stand advertising screens, and stadium fence advertising screens. Bao Youjie, director of the sports industry of Ming Group, said in an interview with a reporter from China Electronics News.
It is understood that a total of 64 games in the World Cup in Qatar were held on 8 stadiums, and almost all kinds of LED screens were taken over by Chinese companies. For example, the Chinese company Absen provided nearly 2,000 square meters of LED screens for eight Qatar World Cup venues, including score screens, stand screens, and stadium fence screens. Yuan Daoren, vice president of Unilumin Group, told the reporter of China Electronics News that the two large LED scoring screens with a total area of 70.78 square meters on the Lusail Stadium came from Unilumin Technology. , five-star hotels, CCTV Qatar broadcasting halls, concerts, landmark shopping centers and other places have provided a total of about 3600 square meters of LED display screens and integrated solutions.
In addition to the arena that cannot be seen on TV, Chinese LED screens are also shining for the construction of Qatar’s smart city. Leyard said on the investor interaction platform that the company provided some LED displays for the World Cup. According to the information provided by the person in charge of Leyard to the reporter, Leyard provided 1,500 square meters of LED display screens for Qatar’s urban construction, covering stadiums, fans’ stadiums, TV live broadcasts, outdoor advertisements, hotels, coffee bars, etc. Scenes. Another manufacturer, Chip Optoelectronics, provided 3,000 square meters of P5 LED displays for the World Cup in Qatar, mainly used for fan activities at the World Cup. The related LED display products of Ledman Optoelectronics are also used in the surrounding commercial projects of the stadium.
It is worth mentioning that Tecnon Smart Display has become a supplier of 130 LED light pole screens around the Qatar World Cup main venue. As a component of 5G smart light poles, these LED light pole screens are not only high-definition and bright, but also equipped with brightness Intelligent functions such as automatic adjustment, remote one-button power off, multi-screen synchronous playback, temperature-controlled intelligent heat dissipation, and intelligent IP broadcasting. The Chinese company Liantronics supplied more than 430 square meters of small-pitch LED screens to help Al Araby TV in Qatar’s Lusail New City to build a technologically-sounding news studio and interview studio.
Professional services escort world-class events
Today, sports events and LED displays can be described as the “best partner”. With the help of LED displays, sports event information can be presented in a timely manner; the whole game and exciting moments can be displayed in high definition; The event creates more value; the real-time interaction of the fans at the scene can be presented, pushing the atmosphere of the scene to a climax.
In fact, LED display screens are not a “one-shot deal”. Before installation and use, materials should be selected according to the product’s use environment and purpose.
During the World Cup this year, there was an expressionless “C position paid to watch the ball” in the stands who was always watching the big LED screen. Brother Dan Ding became popular on the short video platform. He is Absen LED screen engineer King Kong. As the supplier of 2,000 square meters of LED stadium screens in the 8 stadiums of this World Cup, Absen has sent 2 service engineers to maintain the normal operation of the stadium’s large screens.
“My task is to ensure the stability of the LED screen.” King Kong said that the engineer must concentrate on the large LED screen to ensure that when there are accidents such as dead pixels and collisions on the screen, they can respond quickly and deal with them in a timely manner, so that they cannot enjoy the normal process of the game. King Kong often has to go to the next venue to “watch” immediately after a game.
It is understood that Qatar, the host country of this World Cup, is located in the middle of the west coast of the Persian Gulf, which has a tropical desert climate, hot and dry, and humid along the coast. The average temperature in summer can reach 40°C, even in December, the average temperature is as high as 15°C~24°C. This extreme climate also puts forward stricter requirements for LED display screens such as high brightness and fast heat dissipation. Zhao Kai, vice president of Absen, said that the display screens supplied by the company for the World Cup are all customized according to the event, not only high-precision pixel LED display, but also in line with the use standards of European and American events.
In terms of supporting services, as an important interactive hardware for information release and audience interaction, LED display screens need to be equipped with corresponding software. According to Unilumin, the Unilumin LED display terminal used in the World Cup in Qatar is also equipped with a self-developed display control operation and maintenance platform, which realizes intelligent remote control of playback, broadcast, interaction and other systems during the event.
Sports events become an accelerator of industrial development
Looking back on history, the rise of my country’s LED display industry is also closely related to international sports events. As Beijing is the “Double Olympic City”, LED display screens have also been entrusted with reuse in the opening ceremonies of the two Olympic Games and urban construction. In the opening ceremony of the 2008 Beijing Olympic Games, a giant LED screen scroll covering an area of 6,000 square meters and equipped with more than 40,000 The dreamy five rings of LED lamp beads have amazed the world; at the opening ceremony of the 2022 Beijing Winter Olympics, LED display screens with a total area of about 14,500 square meters formed the ground screen, ice cube, ice waterfall and north and south stand screens of the opening ceremony stage.
China’s LED industry also took advantage of the opportunity of hosting the Olympic Games in Beijing twice to ride the wind. The two Olympic Games have become the accelerator for the development of China’s LED display industry. “After the 2008 Olympic Games, the LED display industry has developed rapidly. In the past 14 years, 80 to 90% or even more of the world’s LED production capacity has been concentrated in China. Walking in the forefront of the world.” The Beijing Winter Olympics is a new starting point for the second take-off of China’s LED display industry, which can promote the promotion, sales and application of the entire LED display product in the world.
Looking forward to the future, the holding of international sports events and the advancement of domestic smart sports construction will still bring more opportunities for LED display companies. From an international point of view, as the impact of the new crown pneumonia epidemic on people’s normal production and life gradually decreases, international sports events such as the 2024 Paris Olympics and the 2023 Philippine Basketball World Cup may be held as scheduled; The Five “Sports Development Plan” proposes “creating smart sports and fitness scenes”, and the construction of smart sports venues in various places is gradually advancing.
