Immersive LED screen becomes the new favorite

In recent years, the term “immersive experience” has become popular rapidly. Immersive stage performances, immersive studios, immersive TV viewing, immersive remote conferences, immersive cultural tourism attractions, immersive exhibitions/exhibitions, immersive creative entertainment, etc. There are endless variety of experiences, and it can be said that everything can be immersive.

With the advent of the 5G+8K era, the immersive experience industry with a novel sense of experience, a strong sense of participation, and high interactivity is showing a momentum of vigorous development. While the immersive experience scene brings brand-new feelings to consumers, it also brings a new outlet for the development of the display industry.

With its super large screen and high-definition resolution, LED display has become the main display solution for creating immersive scenes. With the continuous maturity of cutting-edge technologies such as naked-eye 3D, AR/VR/MR, holographic projection, and intelligent interaction, the tentacles of immersive display application scenarios have begun to extend to more fields.

Since the beginning of this year, the development of immersive large-screen display is booming. At the sites of grand events such as the 2022 Spring Festival Gala and the Winter Olympics, the LED display perfectly integrates lighting and sound effects to create exquisite immersive stage visual effects, bringing audiences an audio-visual experience with ultra-high definition and a stronger sense of presence.

In fact, driven by the growth of market demand and the continuous advancement of display technology, the enthusiasm for immersive display is continuing to ferment. Looking around, the “immersive experience” solution covers almost all areas of emerging consumption and is becoming an emerging application in the display industry .

In the field of stage performances, the immersive LED large-screen display screen is as flat as a mirror, with high-definition resolution, which can make the audience feel as if they are in it, creating a strong sense of immersion and substitution; in the field of cultural tourism landscape, immersive display can be combined with culture to create Immersive story scenes can drive consumption upgrades and provide a new direction for the integrated development of culture and tourism; in commercial fields such as teleconferencing, immersive display can make meeting participants more flexible and participatory, and the form of meetings will be more diversified… …It can be seen that the application scenarios of immersive display are very extensive, and there is a lot to do in the future.

However, it should be noted that to create an immersive experience, the requirements for product stability, reliability, security, resolution, and display screen fluency of LED display screens are very high. At the same time, the immersive display site also puts forward very high standards for the professional services and technical support of LED display companies.

Especially with the continuous maturity and development of 5G, AI, VR, touch and other technologies, how LED display companies can better apply new technologies to LED displays, continuously expand application scenarios, and achieve product application diversification will also become an important issue. A major challenge for the development of immersive LED displays.