The development of LED display virtual shooting starts the acceleration mode
It involves the application of LED display in the field of virtual shooting and the global economic background. First of all, from the perspective of virtual shooting, it was first applied to LED displays in the shooting of the American drama “The Mandalorian” in 2019. It can be said that foreign film and television producers have pioneered the application of LED displays in virtual shooting. Later, due to the epidemic, the film and television industry was in a great depression. In order to restore the market as soon as possible, the shooting method dominated by virtual shooting became very popular, and it also reduced the cost of video production and was more widely used. The epidemic is like a “gate”. For example, before the epidemic, overseas markets had segmented market demand for virtual photography, but it was very quiet. After the outbreak, the market demand for virtual photography increased, opening up more subdivided LED displays. The demand for screen products in the overseas market, the backlog of inventory during the epidemic period, after the overseas epidemic situation was released, it was like opening the “flood release” gate, and a large amount of “flow” out, thus causing the phenomenon of “recovery” in the overseas market.
It can be said that the application of LED display screens in virtual shooting existed before the epidemic, and it is also a development direction in subdivided fields in continuous trials and practices, but the epidemic has accelerated its development speed. Virtual studios of various shapes have been created in London, California, South Korea, Thailand and other places. In 2021, the global LED display market for virtual shooting applications will be about 283 million US dollars, an annual increase of 136%. This year, the output value of the virtual shooting LED display market will grow steadily to 431 million US dollars, an annual increase of 52%, and the supply chain is expected to benefit.
The above data show that the explosion of LED screen + virtual shooting in overseas markets did not happen overnight, nor did it experience ups and downs. After going through a period of depression, it is advancing in an accelerated mode. The application of LED display screens in virtual shooting has considerable market prospects in the future, and it has also become a new tentacles for domestic screen companies to deeply expand in overseas markets.
The “distorted prosperity” of the stage rental screen market?
The previous article took the benefits brought by the development of virtual photography in overseas markets to domestic screen companies as an example to illustrate the development process of virtual photography in overseas markets. Without the conditions and advantages needed for its development, if the global economy does not return to the ideal development state in the short term, a certain high-speed development field will only be a “flash in the pan”.
Recently, European and American countries have experienced serious inflation. Under the international trading system dominated by the US dollar, the sharp strengthening of the US dollar within a few months has had a considerable macroeconomic impact on almost all countries. Based on this economic situation, the viewpoints mentioned above also have certain rationality.
In fact, not only virtual shooting, but also in the stage art rental screen market, its overseas market share has also ushered in a substantial increase this year. Affected by the domestic epidemic, most stage performances and concerts have adopted the online mode, and the stage rental screens used in offline performances have been greatly reduced. In contrast, overseas activities such as offline concerts and music festivals are frequently carried out. The stage rental screen market Hot again.
The development of LED display overseas markets relies on the development of the global economy, and the recovery of the global economy will also drive the growth of overseas markets. Virtual shooting connects the LED display industry and the film and television industry. It is related to the future development of the two industries. The scale of demand is expected to reach more than 10 billion yuan. Overseas, especially European and American film and television industries are well-developed and mature, and this field will continue to grow rapidly. However, the stage rental screen market is more subject to the influence of the external environment, and there are still certain uncertainties in the development of overseas markets. On the whole, LED display screens have indeed achieved growth in overseas markets, and whether they are “prosperous” still needs more long-term practical verification.