LED screen leisure cultural tourism accelerates recovery
Since 2020, under the premise of the need for normalization of prevention and control in public performances and leisure venues, the number of performances and the number of viewers have decreased, which has brought a certain impact on the income of related fields. As far as the LED screen industry is concerned, the performance-related business sector in the first half of 2022 also experienced a relatively large decline. However, this situation may soon turn around.
In recent years, with the increasingly diversified forms of LED display products, its organic integration with commercial performances and cultural tourism industries has become closer and closer. For example, naked-eye 3D large screens on urban landmarks are often disseminated through social media, creating huge advertising benefits and cultural value, and becoming a holy place for punching cards. For another example, the development of many tourist attractions is often accompanied by large-scale live performances and night tour landscape projects, and these projects often involve the extensive use of LED screen products.
There is also the commercial performance market, such as large-scale concerts, fan meetings, brand new product launches, exhibitions, etc., there will also be demands for brand image promotion, performance background playback, etc. These are the markets for LED screens. In addition, the use of LED screens has begun to appear in cinemas, script killing and other leisure, cultural and entertainment venues. For example, some commercial theaters have begun to use LED movie screens, which will form an alternative demand for the existing projection screen market.
With the introduction of new policies for normalized control of the national epidemic prevention and control, commercial performances, cultural tourism and leisure consumption markets will be gradually liberalized and gradually revived. This will also promote the demand for related LED light display products after a long period of depression. , ushered in a gradual recovery process.