Naked Eye 3D LED display help industrial upgrading
Speaking of naked-eye 3D, many people are not unfamiliar. Well-known outdoor naked-eye 3D projects represented by Chengdu Taikoo Li and Chongqing Jiefangbei have now become a hot topic on social platforms. On the other hand, driven by virtual anchors, virtual hosts, virtual singers, etc., virtual digital people are also blooming in many industries. And when these two avant-garde technologies collide, what kind of changes will it bring to the industry?
During the National Day, the first naked-eye 3D digital virtual human image in the LED light display industry, the girl “Qi Xiaojuan”, met with the general public on the largest 999-square-meter naked-eye 3D screen “Three Towns Eye” in central China, and became a lot of people. Internet celebrity attractions to check in.
In fact, a large number of projects have been completed on the naked-eye 3D large screen in recent years. Among the creative digital content played on the large screen, there are also images of cats and astronauts. However, like “Qi Xiaojuan”, It is the first time for a character with a name and a surname, who is endowed with a unique personality, to “make a public appearance” on the naked-eye 3D screen.
Using naked-eye 3D technology, the virtual people existing in the digital world are more realistic. Many citizens who have visited the project on site said that Xiaoqian on the screen is lively and vivid. Every time she waves to the crowd, she can’t help but want to wave to interact with her. To a certain extent, the naked-eye 3D large screen is the black magic that turns imaginary characters and scenes into reality.
More importantly, most of the animals and characters that existed in the creative content were anonymous “group performances”, or “props”. On the other hand, Xiaoqian is a sustainable IP. After various publicity in the later stage, her awareness will continue to rise. After deeper development and transformation, derivative products related to this IP will also be listed in large numbers, and even lead to the emergence of new business models, so that virtual digital content can truly be connected to commercialization.
Behind this logic, it is actually a process of exploring the interface of the metaverse and mining the value of the digital economy. At the same time, from the perspective of the large-screen display industry, it is precisely an opportunity for LED display companies to explore business diversification and industrial chain extension.
In fact, there is no need for the author to remind the practitioners of the LED light display industry that they have already noticed a trend, that is, the positioning of LED screen companies for themselves has long been far away from the role of pure hardware manufacturers, and turned to software Level upgrade of sexual services. This is not only an inevitable result of the development of the industry to a relatively mature stage of technology, but also driven by the country’s internal force in exploring structural transformation and upgrading in the manufacturing sector.
When market competition becomes more and more sufficient and product prices become more and more transparent, the profit margins of products will undoubtedly become more and more limited. Therefore, while continuing to increase independent research and development efforts and build competition barriers with technological leadership, LED screen companies have also started new explorations on the business system side. Just like LEDCOMS, it can not only provide hardware, but also provide content and services, which undoubtedly has an advantage in the competition. Especially in the context of the Metaverse, the creation of naked-eye 3D content requires more and more professionalism and is difficult for users to complete by themselves. This packaged service not only facilitates users, but also ensures reasonable profits for screen companies. space.
